Alison Pierce

Alison Pierce is a seasoned product marketing professional currently working at Ro since April 2024. Previously, Alison held various roles at Rent The Runway from 2018 to 2023, including leadership in product growth, subscriber acquisition, and social media and brand marketing. At Rent The Runway, responsibilities included optimizing user acquisition strategies and enhancing the customer experience across subscription and rental services, as well as managing a social media strategy that grew brand awareness among 1.2 million followers. Prior experience includes positions in buying at Bloomingdale's, consumer marketing at Edelman, global marketing at The Estée Lauder Companies Inc., and marketing at DFS Group. Alison holds a Bachelor of Arts in English Literature with Honors from Dartmouth College and an International Baccalaureate from Cheltenham Ladies' College.