RoadSafe is a charitable partnership which brings together private sector with government and road safety professionals.
Our mission is to reduce road deaths and injuries by supporting and encouraging partnerships between the private sector and road safety professionals to promote the safe system, sharing knowledge, encouraging innovation and recognising achievement.
We bring together representatives from government, the vehicle and component manufacturing, insurance and road transport industries, road safety professionals and specialist media, to find new approaches to reducing casualties amongst vulnerable groups.
 Launched in October 2001, it has grown from the respected Prince Michael International Road Safety Awards, which have been recognising outstanding achievement and innovation in road safety since 1987.

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