Creative direction rooted in emotion, story, and space.

I’m a theatre maker, creative director, and immersive experience designer working across performance, public space, and branded environments. My background spans over 20 years of creating work that asks people to feel, think, and take part. From directing new writing and national tours to designing large-scale gameshows and site-specific storytelling experiences, I build projects that resonate emotionally and land with clarity.

Currently in Development: 
C+NTO by Joelle Taylor and Charile Jospehine
THE ARSONIST by Ed Harris 
Silent Disco Bloodbath

What I Do:
I create, consult, and direct work that blends compelling narratives with immersive design.

As Artistic Director at Theatre Centre, I created Future Makers, a co-creation model that reimagined how we work with young people, prioritising diverse voices and stories rooted in real life. I’ve worked across the arts and entertainment sectors with organisations like MSC Cruises, BBC Studios, and Headlong, each one a new canvas for collaborative storytelling.

How I Work:
Collaboration is at the heart of what I do.
I’ve built strong partnerships with theatres, artists, and brands to produce work that’s creatively bold and strategically sound. I combine hands-on direction with big-picture thinking, developing artistic strategy, managing budgets, and shaping experiences that are meaningful, memorable, and measurable.

Whether I’m leading a cast in rehearsal, designing audience journeys, or co-creating with a local community, I bring clarity, care, and a strong sense of purpose to the work.

Let’s Work Together:
If you’re looking for someone who can bring vision, experience, and emotional insight to your next project, or someone to take the creative reins on a new initiative, I’d love to hear what you’re building.

Rob Watt Creative

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Rob Watt Creative

Org chart

Teams

Offices

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