Frank Xu

Frank Xu has a diverse work experience spanning over several companies and roles. Frank is currently serving as the Head of BU at ROBAM since June 2021. Prior to this, they worked at BSH Home Appliances Group from 2018 to 2021, where they held the position of Head of E-commerce. From 2014 to 2018, they were the Head of MM at BSH China. Before that, Frank was a Product Manager at BSH Home Appliances Group from 2013 to 2014. Earlier in their career, they worked as an Online Key Account Manager at Made-in-China.com from 2008 to 2014. Their professional journey began in 2007, where they started as a Marketing Researcher at Cartencontrol for a short period of time.

Frank Xu completed their education in a chronological order. From 1999 to 2003, they attended Jiangnan University, where they obtained a Bachelor's degree in computing. Following this, they pursued further education at the Waterford Institute of Technology from 2004 to 2008. During this time, they earned a Bachelor of Arts (BA) degree in Marketing. Additionally, in June 2002, they obtained the MCSE certification from Microsoft.