Mathieu Bussard

Mathieu Bussard has a diverse background in sales, marketing, and product management, with key leadership roles at companies such as Robatech and Brugg Lifting from 2007 to 2018. They served as the Head of Global CRM at Robatech, where they implemented Salesforce across 21 countries and focused on data analysis for business intelligence. In addition, Mathieu holds multiple certifications and degrees, including a Master in Advanced Studies in Product Management and CAS in Customer Experience Management from ZHAW School of Management and Law. Their expertise centers on turning data into customer-centric strategies and enhancing retention.