RobeCurls is at the forefront of the heat-free hair revolution. Our innovative, science-backed tools create longer-lasting styles than conventional hot tools, with zero damage.   

- Sold in 1,200+ Target stores across the nation, Urban Outfitters, Walgreens, along with robecurls.com   
- #robecurls 550M viral views  
- Regularly featured in major press like Allure, Vogue, Today Show, Buzzfeed, Cosmopolitan, Forbes and more. 

~ Welcome to the new wave! ~

Founded by lawyer turned visionary inventor, Emily Kenison. Fully bootstrapped and without marketing spend, Emily built RobeCurls into a cult-brand, launching in Walgreens, Urban Outfitters, and 1,200 Target stores. The 2 core values that she credits this success is building a company that is product-obsessed and customer-obsessed. 

~ We are product obsessed.~

RobeCurls focuses on quality over quantity approach to products, on innovation that will empower generations to come. Mission driven, we are changing the world by providing products that otherwise would not exist; and if they didn’t exist the world would be worse off in a meaningful way. These are products that our customers (our "Curlfriends") can’t live without.

Our hero product, the world's first Heatless Curling Headband, disrupted the beauty industry, winning 7x awards and capturing major earned press from top media outlets like Allure, Vogue, and the Today Show. With USPTO patents and a commitment to science-backed innovation, RobeCurls is redefining good hair days to be effortless, longer-lasting, damage-free. For all. 

~ We are customer-obsessed. ~

What truly sets RobeCurls apart is our unwavering focus on our customers, our Curlfriends. We don't just sell products; we cultivate and educate our community. Through hyper-engagement, including free 1-on-1 virtual curl classes, and a relentless dedication to quality, we've built a fiercely loyal customer base that trusts and advocates for our brand.  

~Our mission is to empower wavemakers.~

RobeCurls

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