Michael Schawel is a seasoned Sr. Director of Ecommerce with over 20 years of experience in driving growth through omnichannel strategies, including UX, merchandising, and conversion rate optimizations. They co-founded MODELIC IO, where they built over 40 ecommerce client business strategies and managed digital marketing initiatives. Previously, Michael held leadership roles at FULLBEAUTY Brands, OXO, and Skates.com, where they implemented successful ecommerce strategies that significantly increased revenue. Currently, Michael serves as the Director of CPG/Commerce at Roberta's and operates as an Ecommerce Contractor, focusing on A/B testing and AI tool integration to enhance online commerce performance. Michael earned dual BA degrees in BECA Film from San Francisco State University.
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