Karina Cha currently serves as the Global Brand Partnerships lead for Fashion & Retail at Roblox since January 2024. Prior to this role, Karina was involved in brand partnerships at Naver Z (ZEPETO) from May 2022 to January 2024. Karina held multiple positions at ALTAVA GROUP from June 2020 to May 2022, including Head of Business Development for the US and Senior Vice President of Brand Partnerships. Between 2017 and 2019, Karina worked as a Fashion & Business Consultant for Boon the Shop at Shinsegae International Co Ltd. Earlier experience includes serving as Vice President of Sales and Operations at Robert Rodriguez Studio from September 2014 to April 2018, and as an Account Executive for Robert Rodriguez Collection, a division of The Jones Group, from November 2010 to August 2014. Karina holds a Bachelor of Science degree in Management Sciences and Quantitative Methods from UC San Diego.
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