Freda Liao is an experienced marketer in the international consumer electronics and automotive industries, currently serving as the Global IMC Lead and Head of Marketing Europe at Roborock since 2023. Previously, Freda held the position of Marketing Lead for the CEE & Nordic Region at Huawei Consumer Business Group from 2016 to 2021, where they developed integrated marketing strategies and led regional campaigns. Freda also served as Senior Global Marketing Manager and Global Digital Lead at XPENG Motors from 2021 to 2023. They earned a Master's degree in Simultaneous Interpreting from Newcastle University in 2015.
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