Nathan Soich

Our story started in a small shed surrounded by orchards and farms in the heart of New Zealand’s thriving ag sector. This environment enables us to test our prototypes first hand, see the problems we need to solve in real life, and get instant feedback from farmers and agriculturalists. Our customers are across the fence. And they’ve seen a lot of innovation come and go. So they set incredibly high expectations. They know what works and what doesn’t – and won’t hesitate to tell you so. So we’ve always been driven to create solutions that are not just innovative but that perform. From what started with Steve (ag expert) and Alistair (tech expert), we’ve built a world-class team of specialists across ag, tech, and engineering. We’re still located in the heart of New Zealand’s thriving ag sector, but now we’re sending robots all over the world.