Robots and Pencils



Robots & Pencils is a digital innovation firm companies engage to create what's next. We use mobile, web and frontier technologies to transform businesses.

Andy Wright
Web & Server Practice Lead
Brad Fagan
Creative Practice Lead
Clare Tyson
Senior Account Manager
Daniel Peter
Salesforce Practice Lead
Karin Gregory
Account Director
Lisa Knol
SVP of Operations
Michael Parker
Project Management Practice Lead
Rafael Simon Maia
Data Science Practice Co-Lead
Rita Gunther McGrath
R&P Fellow
Ron Boire
R&P Fellow
Ruby Smalley
Business Transformation Practice Lead
Sara Cannon
Account Manager
Scott Cesen
Account Director
Stephen Gazzard
Mobile Practice Lead
Ted Goddard
Data Science Practice Co-Lead
Tracey Zimmerman
Tyler Klein
User Experience Practice Lead

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Team announcement

Robots & Pencils Appoints Tech Industry Leader Tracey Zimmerman as New CEO

Robots & Pencils Appoints Tech Industry Leader Tracey Zimmerman as New CEO

CLEVELAND, March 17, 2021 /PRNewswire/ -- Robots & Pencils, a digital innovation firm focused on transforming business with mobile, web and frontier technologies, recently appointed Tracey Zimmerman as President & CEO. Zimmerman joined the company as President in 2014, and has been a key driver of growth. She is the company's first female CEO, and brings more than 20 years of experience in marketing, technology, and process innovation. "Tracey is truly a force of nature, with her passion and drive for the intersection of technology, user-experience, and business results," said Len Pagon, Chairman of NextSparc, a Cleveland-based private investment firm. "She's a strong, innovative leader; we look forward to Tracey continuing our success as a leading company that helps future-proof organizations by unlocking their full technological potential." Robots & Pencils was founded on the notion of combining the humanities with the sciences—user-centered design services and world-class engineering—to unlock human potential through systematic innovation. Robots & Pencils focuses on business transformation in the education, financial services, retail and consumer goods markets. "We've learned that when we apply new technology expeditiously and appropriately, we enable our clients to reach new heights in their industries and verticals," said Zimmerman. "I'm thrilled to have the opportunity to work with our top talent, superior clients, and strategic partners to continue to unlock the potential of design and technology." Zimmerman began her career as a software developer, analyst, and consultant for multinational companies across the financial, education, and medical sectors, including Bank of America and Siemens Healthcare. During her time at Robots & Pencils, Zimmerman has championed strategic partnerships with Slack and Salesforce, focused business efforts around 3 key verticals, and expanded the Executive Leadership Team to position the business for scaled growth.

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