Founded in 2008 by JAY-Z (Chairman), Desiree Perez (Chief Executive Officer), Jay Brown (Vice Chairman), Juan Perez (President of Roc Nation Sports), and Tyran “Ty Ty” Smith (President of A&R), Roc Nation is renowned for its encompassing approach to entertainment management. With headquarters in New York City and offices in Los Angeles, London, and São Paulo, Roc Nation helps launch and advance the professional journeys of its diverse clientele.

Roc Nation represents the world’s most recognizable names in music and sports, including Megan Thee Stallion, Alicia Keys, A$AP Rocky, Rihanna, Big Sean, Danny Green, Dez Bryant, Jaire Alexander, Kyler Murray, and Robinson Canó. Its premier offerings comprise a recording label, artist management, music publishing, global music distribution, branding, concert and tour production and administration, and an athletics subdivision, Roc Nation Sports, inspired by JAY-Z’s affinity for sports.

In 2019, Roc Nation formed a long-term partnership with the National Football League (NFL), becoming the league’s official Live Music Entertainment Strategists. The groundbreaking partnership reshaped live entertainment at one of the world’s biggest sporting events, delivering award-winning, record-breaking Super Bowl halftime productions. The collaboration has earned multiple Emmy Awards and set new viewership highs, cementing its impact on the cultural and entertainment landscape.

Roc Nation elevates its clients’ standing in their respective fields and builds personal brand legacies through sponsorships, endorsement deals, and campaigns. Additionally, Roc Nation supports the inception and deployment of its clients’ philanthropic projects and charitable organizations through its internal social justice division, Team Roc. Established in 2018, Team Roc is dedicated to activism and humanitarianism, driving measurable community benefit around the world through the following pillars: education, emergency relief and community goodwill, social and racial injustice, and health and wellness. The nonprofit United Justice Coalition (UJC) was formed with the help of Team Roc and Roc Nation to highlight critical societal concerns, including racial injustice and policy issues. Roc Nation has been a key partner to UJC’s annual summit that features speakers, panel discussions and networking opportunities. Among its philanthropic work, Roc Nation, alongside Team Roc, also works closely with REFORM Alliance, a criminal justice reform organization, to help remove barriers to workforce entry for those impacted by the criminal justice system.

Building upon its efforts to support career development and education, Roc Nation partnered with Long Island University to establish the Roc Nation School of Music, Sports & Entertainment. The school offers undergraduate and graduate programs in applied music; sports communication and marketing; music technology, entrepreneurship, and production; vocal performance; and sports management. The school reflects Roc Nation’s commitment to empowering the next generation of industry changemakers.

Media & Entertainment

Roc Nation

Roc Nation's headquarters in New York, NY, United States

This department focuses on developing and managing creative content and design initiatives to enhance marketing efforts.

Creative Services

This department focuses on developing and executing strategies to enhance digital marketing efforts and brand presence across various online platforms.

Digital Marketing Strategy

This department is responsible for overseeing and coordinating the representation, promotion, and support of artists.

Artist Management

This department focuses on overseeing operations, strategic planning, and digital marketing initiatives within the organization.

Operations and Strategy

This department focuses on managing relationships with artists, overseeing their operations and supporting their needs within the organization.

Artist Relations

This department manages and optimizes the processes involved in content creation and distribution.

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Other teams

Digital Marketing Strategy

Artist Management

Operations and Strategy

Artist Relations

Content Operations