Bob Kufferman

Bob Kufferman currently serves as the Head of Marketing Communications & eCommerce for Roche Diagnostics & Life Science, where responsibilities include developing and activating marketing strategies for the US Life Science & Sequencing business unit. Additional experience includes working as a Brand Strategy & Marketing Consultant at BK MARKETING, delivering marketing strategies and brand building for various consumer products. Previous roles include Director of Marketing at Home Market Foods, where Bob managed marketing strategies that led to significant sales growth, and Senior Brand Manager at Kayem Foods, overseeing category management for a $135 million business. Earlier in the career, Bob held positions at Dunkin' Brands, PepsiCo, and other companies, achieving notable sales increases and leading successful marketing initiatives. Bob holds a Bachelor of Arts degree in Psychology from Lehigh University and an MBA in Marketing and Business Strategy from Suffolk University’s Sawyer Business School.