Fernanda R. is an accomplished Omnichannel Outcomes Lead at Roche, specializing in digital marketing and technology with over 17 years of experience. Currently focused on digital transformation and innovative campaign activations for healthcare professionals and patients in LATAM, Fernanda leads initiatives that integrate advanced Martech tools to enhance client interaction. Previously, Fernanda held various marketing positions across notable companies including Grupo Lala, Walmart, and Novartis. Fernanda's educational background includes credentials in digital transformation and marketing from institutions such as Silicon Valley Executive Center and San Diego State University.
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