Marcelo Martins

Marcelo Martins is currently the Head of Digital & Omnichannel at Roche Pharmaceutical, where they lead strategic initiatives in digital marketing and customer engagement. With extensive experience in multinational companies, Marcelo has specialized in various aspects of marketing, including Digital, Trade, and Relationship Marketing. Previously, Marcelo held several key positions, including Digital Marketing Manager at Hypera and Full Digital & Multichannel and Corporate Communication Manager at Daiichi Sankyo Brasil. They have also contributed to academia as a Digital Marketing professor at ESPM. Marcelo holds an MBA in Market Strategic Management and a Bachelor's degree in Advertising and Publicity.