Sofía Camaño

Sofía Camaño is a marketing and communication professional with a degree in Social Communication and a specialization in corporate communication. They enhanced their expertise through studies at the Universidad Pontificia de Salamanca in advertising and completed a postgraduate degree in Marketing at Universidad Católica del Uruguay. Currently serving as a Marketing and Commercial Partner at Roche, Sofía co-founded the communication company Idónea, focusing on personalized communication strategies. They have held various marketing roles, including analyst and specialist at Grupo DISA, where they successfully led rebranding initiatives.