Sofie Verschueren

Sofie Verschueren is a seasoned marketing professional with extensive experience in the pharmaceutical and food industries. Currently serving as Global Marketing Leader for both Respiratory and Haemophilia at Roche since 2015, Sofie is responsible for developing and executing commercialization strategies while leading cross-functional teams and engaging with healthcare communities. Previous roles include Global Marketing Manager for Haemophilia, where Sofie crafted brand narratives and steered initiatives during the COVID-19 pandemic, as well as positions in hematology and oncology product management. Prior to Roche, Sofie worked as Brand Manager at Continental Foods and Project Manager at Seauton International. Sofie holds a Master in General Management from Vlerick Business School and a Master in Pharmaceutical Sciences and Drug Development from KU Leuven.