Verónica Rojas Q, MBA, is currently the Líder de Unidad Soluciones de Información at Roche in Colombia. With over 15 years of experience in the IVD industry, Verónica has focused on digital solutions and consultative sales. They hold a degree in Bacteriology and Clinical Laboratory from Universidad Colegio Mayor de Cundinamarca and have completed an MBA at Esden Business School along with various professional development programs. Prior to their role at Roche, Verónica served in multiple strategic and technical positions at Quik Quality is the Key from 2008 to 2017.
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