Yi Wu is a venture designer specializing in design research and innovation, with a focus on understanding people and environmental signals to drive product development. They have previously worked with organizations such as Haleon (formerly GSK), where they led digital health initiatives, and Monitor Deloitte, providing consulting across Europe and Asia. Yi completed a PhD in Digital Consumer Behavior and Design Led Innovation and has contributed to various consultancy and academic projects, including creating digital products that enhanced business performance. Currently, they are pursuing a Master of Design at Cranfield University while engaging in new challenges.
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