Yi Yin is a Communications Manager at Roche, specializing in integrated communication and omnichannel engagement strategies. With over 10 years of experience in multinationals and tech startups across Asia and Europe, Yi has excelled in data-driven marketing, social media, and strategic communications. Previous roles include Digital Communications Manager and Integrated Insights Lead, where Yi developed strategies that enhance digital engagement and optimize marketing performance. Yi holds a Master of Arts in Literature, Media, and Culture from the University of Mannheim, along with a background in Business Administration.
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