Founded in 2011 when Rob Starkman (former UCF Knights Men's Basketball Student Manager) started customizing his own socks after a switch in the school's athletic apparel provider. A far cry from dip-dying socks in a dorm room bathtub, Rock 'Em now has our feet firmly planted in the sock industry with a focus on growth. We aim to provide the most enjoyable and unique socks, all while providing a memorable experience. 

Born from the game of basketball, our specialty lies now in the more broad industry of sports licensed. We broke into the collegiate space in 2015, launching with the Florida Gators, Florida State Seminoles, hometown UCF Knights, and the Ohio State Buckeyes.  We're proud to now call over 100 NCAA teams our partner. 

Fast is the name of our game, where our speed of design and production has enabled us to be there at the last second of every big championship finale. Rock 'Em is the first ever graphic sock company to put to market NBA Finals socks (Golden State - 2015), Stanley Cup socks (Pittsburgh - 2017), NCAA Men's Basketball Championship socks (Villanova - 2016), NCAA Football National Champions socks (Clemson - 2017), and CFP Championship Trophy socks (Alabama 2018). 

Rock 'Em also powers the sock programs for a growing roster of clients worldwide, differentiating product and design due to our nimble and just-in-time processes. Our staff is comprised of hard working and creative individuals who pour our passions and interests into every thread. Built quite literally from the ground up, we hope to tell a story with every sock we make.

Rock 'Em Socks

Org chart

Teams

Offices