Barbara Goose

Barbara Goose joined Rocket Software in 2021 as Chief Marketing Officer. Barbara brings over 20 years of experience in the digital marketing space, leading innovative and strategic programs that have built brand equity for national and multi-national brands.

Prior to Rocket, Barbara was CMO at John Hancock where she implemented customer experience programs establishing NPS (net promoter score) activation programs putting customer experience at the center of everything. Barbara also established Brand ROI models at John Hancock to measure the business benefit of brand spend. In the past, Barbara held executive level positions including Global Chief Marketing Officer of Altisource and President of DigitasLBi Boston and Detroit.

Barbara is currently on the advisory Board of GlasswingVentures, a private equity AI Fund. A respected industry thought leader, she was named two years in a row as one of Boston Business Journal’s “Power 50” (a list of the most influential business leaders in Boston) and one of the New England Ad Club’s “100 Women We ADmire”.

Barbara holds an MBA from Harvard University and a BA in Economics, summa cum laude, Phi Beta Kappa, from the University of Pennsylvania. She lives in Boston’s South End with her husband Jon, 2 boys, Mini Australian Shepard “Bear” and Brittany “Moose.”