Samba Diao Ba is a skilled Paid Media Specialist at Rocket Digital since December 2021, responsible for defining digital strategies, executing and optimizing Google Ads and Social Ads campaigns, analyzing data for campaign improvement, and conducting keyword and audience research. Previously, Samba held the position of Paid Media Executive at nivell immobiliaria from December 2013 to November 2021, focusing on marketing and building the company's image. Additional experience includes working as a Controlador de acceso at Discoteca Mad from January 2016 to October 2021. Educational qualifications include a Master's in Digital Product Management from Nuclio Digital School and a degree in Marketing and Social Media from Universitat Pompeu Fabra, complemented by technical training in sales and administrative management from Ies Carles Vallbona.
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