Florencia Guasp

Florencia Guasp is a skilled Marketing Automation Specialist currently employed at RockingData since October 2024. Previously, Florencia held the position of Senior Customer Engagement Analyst at Despegar from September 2022 to October 2024, focusing on the strategy, implementation, and optimization of automated communication campaigns across various channels. Florencia's background includes roles such as Senior Media Sales Analyst at Despegar, Digital Communications Analyst at Médicos Sin Fronteras, and Paid Media Analyst at Swiss Medical Seguros, where expertise in digital marketing strategies, campaign optimization, and stakeholder management has been demonstrated. Florencia holds a degree in Ciencias de la Comunicación from the University of Buenos Aires and has furthered education in Data Analytics and BI Tools from Digital House and Coderhouse.