Edwin Kim

Edwin Kim is currently the Ecommerce Director at Rockstar Original. Prior to that, they held the position of Ecommerce Manager at Papaya Clothing from January 2020 to May 2020. Before that, they were with MD GLAM from August 2019 to October 2019, also as Ecommerce Manager.

At GS LOVE, Edwin developed and led the digital & ecommerce business top-line revenue growth of 150% YoY. Some of their responsibilities included leading the ecommerce division strategy for merchandise assortment & planning, planning and strategy of sales & promotional markdowns, spearheading influencer & brand ambassador program resulting in 200% ROAS, optimizing sales channel increasing customer lifetime value & AOV by 20%, leading and inspiring all teams including creative, marketing, production, customer service, and logistics, UI/UX optimization across hero pages, checkout, PDP and post purchases, collaborating with cross-functional teams to develop on-brand creative messaging and assets, recruiting, developing and leading a team of 5 direct reports, executing acquisition, conversion and retention marketing channels, being the technical product, digital, and customer success manager.

Edwin Kim's educational career includes a degree in marketing with a concentration in digital marketing from UCLA Extension and a degree in business administration, management, and operations from Santa Monica College.

A direct report to Edwin Kim is and Ashley LeCesne - Ecom Assistant. They are on a team with David Vuong - Social Media Director, Laurent Cohen - VP of Operations, and Lisa Tokmajian - Director of Digital Content. Edwin Kim reports to David Mathey, Co-Founder.