Redeet Negate is an accomplished entrepreneur and investor with a diverse portfolio spanning various industries. Currently serving as the Founder and CEO of SmartStay, a leading provider of corporate and short-term housing in Dubai, Redeet also operates as the Founder and Mentor of BNB IN DUBAI, focusing on helping hosts develop profitable Airbnb businesses. Co-founding SignAssist, a property management platform in the Netherlands, showcases Redeet's commitment to innovation in real estate. Additional ventures include founding Daybreak Digital, an agency for digital growth, and serving as an investor in Daybreak Ventures and Rockstart, both focused on supporting startups. Previous roles include co-founding DirectTransport.nl and Pace Lab, as well as directorship at XS Direct and People Marketing Nederland. Academic credentials include an MSc in Business Information Management from Rotterdam School of Management with a specialization in Data Science and a BSc in Systems Engineering from TU Delft.
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