Frederik Petersen

Frederik Petersen is an experienced professional specializing in digital lead generation and management, currently serving as the Head of Digital Lead Generation and Management at ROCKWOOL Group since March 2022. Previously, Frederik held roles including Marketing Automation Specialist at DSB, where oversight of SAP Marketing Cloud and strategic roadmap development took place, and Senior Project Manager in the CRM team at Magasin du Nord, focusing on the transition to new marketing automation software. Additional experience includes positions as Online Marketing Manager, Marketing Assistant, and Project Assistant, spanning various facets of online marketing and customer support. Frederik possesses a Master's degree in Strategic Fashion Marketing from the London College of Fashion and a Bachelor of Science from Copenhagen Business School.