Melissa Goodier is a seasoned marketing professional with extensive experience in both digital and print strategies. Currently serving as a Senior Marketing Manager at Roda since January 2025, Melissa previously held the position of Marketing Manager at Levine Music, where collaborative efforts enhanced visibility and drove student registrations through an improved social media strategy focused on video content. As Communications & Culture Manager at Yoga Alliance, Melissa developed the organization's first internal communications strategy, emphasizing equity and transparency. Additional roles at Yoga Alliance included Project & Event Coordinator and Social Media Associate, where significant improvements in online presence were achieved. Prior experience includes positions at 3Pillar Global, Frostings Bake Shop, Latimer, Spotify, and Live Nation Entertainment, marking Melissa's diverse skill set in marketing, communication, and community engagement. Melissa holds a Bachelor of Arts in Corporate Communication from James Madison University.
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