Shantha Caldwell is a seasoned Executive Consultant and Professional Makeup Artist with over two decades of experience in the beauty and consumer goods industries. They are the creator of Custom Blend Lipstick and operate their own company, Shantha Caldwell & Co., while also holding a position as an Executive Consultant for Rodan + Fields Dermatologists. Shantha's background includes roles in various sectors, including as a flight attendant at US Airways and an owner/stylist at Expertease Salon. They graduated from Dudley Beauty College with a degree in Cosmetology and hold a BA in Mass Communications from Winston-Salem State University.
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