Fred Soneya

Fred Soneya is a seasoned entrepreneur and executive with extensive experience in eCommerce and technology. As Co-Founder and Partner at Haatch since September 2013, Fred has focused on supporting entrepreneurs with capital and guidance. Prior to this role, Fred was a founding team member and Board Director at Elevaate, where strategic initiatives contributed to the company yielding over 250x return to early investors upon its acquisition by Quotient Technology Inc. Fred's career also includes impactful positions at Wm Morrison Supermarkets Plc as Ecommerce Lead for Morrisons.com, where significant innovations enhanced customer experiences, and as Ecommerce and ECRM Lead at Kiddicare, which received numerous industry accolades during Fred's tenure. Fred's education was completed at Hinchingbrooke Secondary School and Houghton Primary School.