Ana Ortiz is a seasoned professional in digital strategy, loyalty, and direct sales, currently serving as a Loyalty Strategy Manager at Roiback since 2021. Previously, Ana held the position of Direct Sales & Digital Manager at PortBlue Hotels & Resorts from 2018 to 2021, where they focused on maximizing direct sales and enhancing digital assets. Ana has also contributed to Baleària in various marketing roles, developing email marketing strategies and managing customer loyalty programs. They educate future marketing professionals as a professor at ESERP Business & Law School while pursuing postgraduate studies in Commercial Direction, Marketing, and Sales at Universidad Alfonso X El Sabio.
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