Sonay Satar

Sonay Satar is a critical thinker and data-driven professional currently serving as the Head of Supplier Optimization at Roibos. With extensive experience in the travel and tourism sector, Sonay has held multiple key positions, including Head of Sales for ME & APAC at Escalabeds and Contracting Manager for DACH & CEE at WELCOMEBEDS.COM. Sonay’s background includes a Bachelor of Arts (Hons.) in International Business with Tourism Management from The Open University. Throughout their career, Sonay has demonstrated resilience and a collaborative teamwork mentality while consistently achieving results in various roles.