John Ferrara

John Ferrara is an experienced marketing professional specializing in paid social media strategies. Currently serving as Associate Director of Paid Social at ROI·DNA since March 2024, John previously held multiple roles at 829 Studios from December 2019 to March 2024, including Paid Social Manager and Senior Paid Social Strategist. Prior to that, John worked at MNI Targeted Media as a Senior Paid Media Specialist, where responsibilities included creating and optimizing paid social and search campaigns across various platforms. Earlier experience includes marketing internships at Binghamton University Athletics, Zenith, EW Group, and New Wave Polymers, where John contributed to marketing initiatives and improved operational efficiencies. John holds a Master’s in Business Administration with a focus on Marketing and Business Analytics and a Bachelor of Science in Business Administration with concentrations in Marketing and Finance, both from Binghamton University.