ROKA London creates bags, backpacks and accessories that are sold worldwide. For USA and Canada, our brand is ORI London, with the same products, philosophy and vision as ROKA.

Our Vision
For people to live life in colour... we’ll have their back!

Our Mission
To create bags and backpacks that make people smile. To feel confident that the important things they entrust their bag to carry are safe.

We are a story of two people. Emma and Brett met on their travels, fell in love, and moved to London to be together. With his trusted flip-flops and an old backpack, Brett got drenched one day while looking for product inspiration... and the idea for a weather-resistant backpack was born.

ROKA London & ORI London bags and backpacks are for Everyone. Every Day. Everywhere.

Apparel & Fashion

Consumer Goods

Retail

ROKA London

ROKA London's headquarters in London, United Kingdom

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