Adam Bates

Adam Bates is a seasoned professional in user experience research and design, currently serving as Director of UX Research at Roku Inc. since May 2021. Bates previously held the position of Director of User and Market Research at TiVo from December 2002 to May 2021, leading a team specializing in comprehensive consumer insights across various platforms and marketing initiatives. Earlier career experience includes serving as a Human Factors Engineer at Tandem, where Bates contributed to user interface design and consumer research for critical management software, as well as an Interface Designer at Delphi Internet Service, designing early web-based concepts and commercial websites. Adam Bates holds a degree in Human Factors Engineering, Psychology, Mechanical Engineering, UI Design, and Engineering Management from Tufts University, earned between 1990 and 1994.