Alex Guacci currently serves as the Director of Customer Retention Strategy at Roku Inc., a position held since May 2023. Previously, during tenure at Disney Streaming from May 2021 to May 2023, Alex held the role of Global Director for Marketing Data, Operations & Technology, overseeing marketing audience strategy and technology for platforms including Disney+, ESPN+, and Star+. Prior experience includes roles at SiriusXM as Sr. Manager for Global Media Planning and Captify as Director of Digital Marketing and Group Strategy for North America. Alex began a career at ownerIQ, progressing through various client strategy positions. Educational credentials include an MBA in Communications and Media Management from Fordham Gabelli School of Business and a BA in Government and Politics from the University of Maryland.
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