Cecilia Xia

Director, Corporate Strategic Finance & Investor Relations at Roku

Cecilia Xia is a seasoned finance professional with extensive experience in corporate strategic finance and investor relations. Currently serving as the Director of Corporate Strategic Finance & Investor Relations at Roku Inc. since 2020, Cecilia leads a team responsible for long-range planning, valuation models, and investor communications. Prior to Roku, Cecilia held managerial roles at Priceline focusing on global expansion strategies and financial analyses. Cecilia's career began at Goldman Sachs as an Investment Banking Analyst, specializing in mergers and acquisitions. Additionally, experience includes managing a portfolio for the University of Oregon Foundation and conducting research at Zebrafish International Resource Center. Cecilia holds a degree in Analytics from the Georgia Institute of Technology and a Bachelor of Science in Accounting from the University of Oregon Lundquist College of Business.

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