Chris Larson

Chris Larson is an experienced retail strategy executive currently serving as Vice President of Retail Strategy at Roku Inc. since February 2022. In addition, Chris Larson has been the Principal and Chief Consultant at CKL Enterprises, LLC since April 2010, focusing on go-to-market strategies and retail channel optimization. Prior roles include Senior Vice President for TCL North America from February 2014 to February 2022, and various leadership positions at Toshiba from May 1992 to February 2014. Chris Larson holds a Bachelor's Degree in Marketing from the University of Wisconsin-La Crosse, earned between 1986 and 1992.