Daniel Lederman

Daniel Lederman is a seasoned data professional with extensive experience in marketing analytics and data science. Currently serving as a Senior Data Scientist and Senior Performance Analytics Lead at Roku Inc. since August 2020, Daniel previously held the position of eCommerce Marketing Analytics Manager at PepsiCo, where contributions included measurable improvements in click-through rates and detailed ROI reporting for executive leadership. Prior roles include Data Analytics Manager at Altice USA and Data Scientist at Viant Inc., where Daniel successfully generated significant revenue through innovative analytics and strategic marketing recommendations. Additionally, Daniel has experience in education as a Data Analytics Instructor at General Assembly and has a solid foundation in media analytics from the Advertising Council. Daniel holds a Master of Science in Business Analytics and AI from NYU Stern School of Business and a BSM in Marketing and Information Systems from Tulane University.