David Herbert

David Herbert is an accomplished professional with extensive experience in analytics and marketing across multiple sectors. Currently serving as Senior M&E Analytics Lead at Roku since June 2022, David previously held the position of Technology Marketing Manager at Roots and Journeys, where innovative digital marketing campaigns disrupted the safari tourism industry. David's prior internships at Glen Point Capital involved critical economic research, focusing on the impacts of climate change and natural interest rates on various industries. David's career commenced as a Business Development Executive at Smart Media SA, emphasizing operational support and client relationship management. David holds a Master's degree in Business Analytics from Duke University's Fuqua School of Business, a BSc in Management Science from UCL, and a Bachelor's degree in Business Science (Finance & Accounting) from the University of Cape Town.