Edsel D.

Edsel D. is a seasoned UX Product Designer with a focus on visual design, currently serving as a Sr. UX Product Designer at Roku Inc. since November 2021, contributing to the design system and visual aspects of the OneView ad platform. Previously, Edsel held several key roles at Vudu, including Creative Director, where leadership of a creative team resulted in significant enhancements in visual communications across various platforms. As Art Director, Edsel scaled the design team and defined brand direction, driving initiatives that improved productivity and revenue. Earlier experience includes roles as Senior Visual Designer at Vudu, Freelance Designer at Creative Circle, and Web Designer at thismoment, Inc. Edsel holds a Bachelor of Fine Arts in New Media from the Academy of Art University.