Emily Idell is an accomplished professional in product strategy and marketing, currently serving as the Manager of Product Strategy & Operations for Ads at Roku since May 2021. In this role, Emily leads go-to-market and product strategy for Roku's Native Ad Units, successfully launching new ad offerings and managing Alpha/Beta programs in collaboration with cross-functional teams. Prior experience includes a tenure at Nielsen from July 2015 to May 2021, where Emily advanced from Senior Research Analyst to Senior Manager, focusing on digital and cross-media product strategy. Emily's background also includes roles in publicity and promotions at Allied-THA and international digital marketing at 20th Century Fox Film. Emily holds a Bachelor's degree in Communication and Media Studies from the University of California, Berkeley.
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