Joseph Marcus

Joseph Marcus serves as a CRM Ops Technical Architect at Roku Inc. since April 2022, with extensive experience in marketing analytics and business intelligence consulting since March 2013. Notable previous roles include Marketing Cloud Expert Technical Architect for Acxiom on the Citibank account, and Marketing Cloud Implementation Consultant at Wunderman Thompson for Hulu. Joseph has a proven track record in managing large-budget digital marketing campaigns and implementing marketing automation technologies such as Salesforce Marketing Cloud and Hubspot. Leadership experience includes serving as Director of Analytics at India Hicks, Inc. and Director of Marketing at Reimagine.me, where efforts led to significant cost savings and enhanced strategic marketing initiatives. Joseph holds a BA in History and Mathematics from The University of Texas at Austin.