Lucio Grimaldi is a seasoned executive with extensive experience in advertising, media, and business development across various global markets. Currently serving as Head of Ad Revenue and Head of International Advertising for Roku, Lucio leads expansion strategies and manages key partnerships in the Media & Entertainment sector across LATAM, Europe, and Canada. Previous roles include Director for LATAM at TrueInfluence-Anteriad, Managing Director in the USA for Grupo Abril, and Managing Director for the Americas at Publicitas AG, where Lucio spearheaded significant digital strategy overhauls. With a strong background in marketing and advertising, Lucio has also held leadership positions at Rodale Inc., Televisa Digital, and Hearst, complemented by advanced education in International Business Administration and Management from Universitat Autònoma de Barcelona and additional qualifications in accounting and management.
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