MacKenzie Smith

MacKenzie Smith is a seasoned data scientist with a strong background in advanced analytics and behavioral science. Currently serving as Senior Data Scientist at Roku Inc. since December 2022, MacKenzie previously held the roles of Team Lead and Senior Advisor in Science & Analytics at Symend, focusing on enabling digital engagement through data-driven insights. Prior experience includes positions as Senior Analyst at Hulu and Analytic Consultant at FICO, where MacKenzie led analytics projects across various industries, applying machine learning and optimization strategies. Educational credentials include a Master’s Degree in Economics and a Bachelor’s Degree in Business Administration: Financial Management, both from California Polytechnic State University-San Luis Obispo.