Michael Gross

Senior Director, Subscriptions Business Insights at Roku

Michael Gross is a seasoned executive with extensive experience in business strategy, operations, and analytics, particularly within the media and entertainment sectors. Currently serving as Senior Director of Subscriptions Business Insights at Roku since February 2019, Michael leads initiatives to shape the future of television. Prior roles include Senior Director of Sales Strategy & Operations at Roku, where a team of 30 was built and significant ad revenue contributions were made. Leadership positions at RSG Media as Chief Revenue Officer and SVP of Media Analytics involved substantial business transformations and financial strategies. At Discovery Inc, Michael held senior roles overseeing revenue strategy and analytics for substantial ad sales. An earlier career at EY as Senior Manager in Performance Improvement Advisory encompassed IT strategy and risk management, contributing to major system implementations. Michael holds a BS in Computer Engineering from Queen's University.

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