Siana Fields

Siana Fields currently serves as a Sports Merchandising & Editorial Associate at Roku since September 2024, following a tenure as Senior Coordinator in Digital Media Strategy at the National Football League from December 2022 to November 2024. In that role, Siana developed a digital media strategy that significantly increased content consumption, engineered integrated marketing strategies, and managed paid campaigns across various platforms. Previous experience includes roles at Jakks Pacific as Brand Marketing Coordinator, Spin Master as Marketing Coordinator, and GHP Management as Assistant Marketing Coordinator, among others. Siana's background encompasses project management, social media marketing, and event organization, supported by a solid educational foundation from California State University, Monterey Bay, and Clemson University.