• Roku

Thomas Willoughby

Sr. Ad Measurement Lead

Thomas Willoughby is an experienced marketing professional with a strong focus on ad measurement and insights. Currently serving as the Sr. Ad Measurement Lead at Roku since May 2022, Thomas has previously held roles such as Sr. Ad Marketing and Insights Analyst and Growth Consultant at Sweet Analytics, where data analysis supported client marketing strategies. Prior experience includes leading digital CRM campaigns at THYRA Ltd, achieving significant sales growth, and managing digital marketing campaigns at HALFEN USA, Inc., which improved web traffic metrics. Early career experience involved media buying and event management at 1797 Creative. Thomas holds an MBA and a BBA in Marketing Management from the University of the Incarnate Word.

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