Alex S. is currently the Store Director at ROLEX, where they lead direct sales strategies and business development to enhance the luxury brand's presence. Previously, they served as the Sales and Operations Manager at Grupo Ultra, contributing to the growth of the high-end watch and jewelry sector. Alex S. has also held significant roles at Hard Rock Cafe and Sensira Resort & Spa, focusing on retail operations and brand development. Their extensive experience reflects a commitment to excellence and innovation in the luxury retail industry.
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