Eric Boorsma

Eric Boorsma is an experienced professional in the luxury watch industry with a strong background in service management and training. Currently serving as Senior Area Service Manager at ROLEX since June 2010, Eric oversees the service performance of retailer workshops across Europe, the Middle East, and Asia, ensuring compliance with Rolex guidelines. Previous roles include Area Service Manager, where responsibilities involved maintaining service quality in various European countries, and Commercial Trainer for the Rolex and Tudor international sales force. Prior to ROLEX, Eric held the position of After Sales Service Manager at Frederique Constant, establishing and managing the after sales service department. Additional experience includes project management roles in multimedia and internet projects, as well as formal education in Industrial Design Engineering and watchmaking.